Les Mills is committed to protecting and respecting your privacy.
and any other policy developed on this website from time to time and notified
on any part of the site) sets out the basis on which any personal information
we collect from you, or that you provide to us, will be processed by us.
Please read the following carefully to understand our practices regarding
your personal information and how we will treat it.
This policy may change from time to time and, if it does, the latest version
will be available on our website or our app (and, where appropriate,
Les Mills United States Trading Inc. is the data controller of personal
information processed through your use of our website.
The type of the personal information processed by us includes information
that you provide when using our site or services, technical information
about your device, settings and website use, information that we receive
from third parties, such as other website providers, ad networks, social
media companies and health and fitness clubs and, where applicable,
information relating to your role as instructor.
We use your data, amongst other things, to provide you with our site and
services or information about our site and services, tailor our services
to you, carry out analysis of our services, provide (or allow others to
provide) targeted ads, comply with any legal or regulatory obligation and
(if you are an instructor) assess your performance and provide information
relating to your role.
We may send you marketing materials relating to our services which you
can opt out of at any time.
We share data with our service providers and other third parties for
the performance of our contractual obligations to you, to provide you
with information, for the serving of advertising and (where relevant)
run credit and background checks.
You have a number of rights that you may exercise in relation to our use
of your personal data, and you may exercise these by contacting us through
the communication methods set out in the 'Your rights' section below.
You can find information about us and how we collect, use and store your
personal data in each section of this policy:
Who we are
This website (the “site”) is controlled by Les Mills United States Trading Inc.
(“we”, “us”, “our”) whose registered office is at 5022 Campbell Blvd Suite L,
Nottingham, Maryland 21236, United States of America. We are a wholly owned
subsidiary of Les Mills International Limited (“LMI”).
affiliate companies from time to time owned by LMI. If you require a full list
of entities comprising the Les Mills Companies, please contact us as described
in the “Contact” section below. “Instructor" means any person authorised
to instruct Les Mills programs or who has entered into an instructor agreement
(“Instructor Agreement”) with LMI, the Les Mills Companies or an authorised
Information we collect from you
We will collect and process the following information about you:
Information you give us
This is information about you that you give us when you browse or use the site,
correspond with us by phone, SMS, email, social media or otherwise.
It includes information you provide when:
you register to use our site;
subscribe to our service;
place an order on our site;
participate in discussion boards or other social media functions on our site;
enter a competition;
when you report a problem with our site.
The information you give us includes your name, address, date of birth,
e-mail address and phone number, financial and credit card information,
personal description and photographs, videos, images or comments.
If you are an Instructor, we will collect additional information about you
in relation to your role including details of the classes and clubs you are
affiliated with, purchasing history, payment information, event/training
attendance, certification information and hours worked.
Information we collect about you
With regard to each of your visits to our site we will automatically collect
the following information:
technical information, including the IP address used to connect your
computer or device to the Internet, your login information, browser
type and version, time zone setting, anonymised location data,
browser plug-in types and versions, operating system and platform;
information about your visit, including the full URL, clickstream to,
through and from our site (including date and time), pages or products
you viewed or searched for, page response times, download errors,
length of visits to certain pages, page interaction information
(such as scrolling, clicks, and mouse-overs), methods used to browse
away from the page.
Information we receive from other sources.
Other Les Mills websites: We will receive information about
you if you use any of the other websites operated by Les Mills Companies or
the other services the Les Mills Companies provide.
Third parties: We also work closely with third parties
(including, for example, business partners, authorised distributors,
health and/or fitness clubs or any other organization that Les Mills has
licensed to conduct Les Mills programs (“Licensed Clubs”), sub-contractors in
technical, payment and delivery services, advertising networks, analytics providers,
advertisers, search information providers, credit reference agencies,
third parties that enable sign on functionality and social network integration)
and will receive information about you from them.
Social Media: If you connect with us via certain social media
platforms, or you choose to use features on this site or the websites of
other Les Mills Companies that connect to your online profiles or social media
accounts (“Social Media Accounts”), we will collect any information that you permit
through your settings on those Social Media Accounts. For example, if you
log in to our site using your Facebook account and you have allowed Facebook
to share your profile information with us, we may collect that information.
Information we receive from your Social Media Accounts will include email address,
first and last name, location (hometown and country), gender, date of birth, likes,
interests, number of connections, occupation, posts or other social activity.
The information that your social media platform may provide to us via your
Social Media Account may change from time to time. Please review your Social
Media Account privacy settings to control what information is shared with us.
How your information will be used
We use information held about you in the following ways.
Whenever possible, we anonymise the data so that it cannot be connected to any individual person.
Information you give to us (including through Social Media Accounts)
A. We process data for the following purposes based on our legitimate interests:
to provide you with information about other goods and services we
offer that are similar to those that you have already purchased or enquired about;
to ensure that content from our site is presented in the most effective manner for you
and for your computer;
to tailor your experience on the site;
for data analysis, testing, research, statistical, editorial, feedback and survey
to comply with legal and regulatory requirements.
B. We will process data for the following purposes based on our performance of a
to carry out our obligations arising from any contracts entered into between you and us;
respond to your queries;
to provide you with the information, products and services that you request from us;
to notify you about changes to our service;
to allow you to share information on our site on third party social media platforms;
C. We will process data for the following purposes based on your consent:
to provide you with the latest information and offers relating to health and
fitness, or allow authorised third parties to provide information to you about goods and
to sign you up to Reebok One in order to be able to receive a 25%
discount if you are a Les Mills instructor.
Information we collect about you.
Information we receive from other sources.
We will combine information we receive from other sources with information you
give to us and information we collect about you. We will use this information
and the combined information for the purposes set out above
(depending on the types of information we receive).
Disclosure of your information
For some of the purposes for which we use personal data (see above), we will
engage a third party. If such third party needs access to personal data to carry
out its task, we will share the data with them, we will ensure that the third
party will only use the data based on our instructions. Such a party is a
processor on our behalf and we remain responsible for your data. We will
engage the following processors:
Companies that provide services to us (including Les Mills Companies),
such as vendors, service providers, and other partners who globally
support our business. These third parties provide services such as
providing technical infrastructure services, analyzing how our services
are used, measuring the effectiveness of ads and services, providing customer
service, facilitating payments, or conducting academic research and surveys.
These partners must adhere to strict confidentiality obligations in a way that
is consistent with this policy and the agreements we enter into with them;
Analytics and search engine providers that assist us in the improvement and
optimisation of our site. We want our site and advertising to be as
relevant and interesting to you as it can be. With this in mind,
we use all of the information we have about you to show you relevant ads,
and in order to be able to optimize our site. We do not share information
that personally identifies you (personally identifiable information is information
like name or email address that can by itself be used to contact you or
identifies who you are) with advertising, measurement or analytics partners
unless you give us permission. We may provide these partners with information
about the reach and effectiveness of their advertising without providing
information that personally identifies you, or if we have aggregated
the information so that it does not personally identify you.
Other Third Parties
We will, based either on your explicit consent, or otherwise when we have
the right to do so according to applicable personal data regulations,
share your personal information with:
Disclosure under certain circumstances
We will, based either on your explicit consent, or otherwise when we have the
right to do so according to applicable personal data regulations also disclose
your personal information to third parties in the following circumstances:
In the event that we sell or buy any business or assets, in which
case we will disclose your personal information to the prospective
seller or buyer of such business or assets;
If the Les Mills Company that controls this site or substantially all
of its assets are acquired by a third party, in which case personal
information held by it about its customers will be one of the
If we are under a duty to disclose or share your personal information
in order to comply with any legal obligation, or in order to enforce or
and other agreements; or to protect the rights, property, or safety of
any Les Mills Company, our customers, or others. This includes exchanging
information with other companies and organisations for the purposes of
fraud protection and credit risk reduction;
Where you have otherwise consented that we may do so.
Where we store your personal information AND INTERNATIONAL TRANSFERS
Individuals (especially within the European Economic Area, or “EEA”) should
be aware that we and other third party recipients of their personal
information, such as the Les Mills Companies or our service providers will
not be located within your jurisdiction or within the EEA. For instance,
personal data may be transferred to New Zealand in connection with
the purposes stated above. Steps will be taken to protect your personal
information in that instance consistent with applicable law, for example
entering into contractual clauses which mirror the EC-model clauses where
personal data concerning EU citizens is shared with a party outside the EEA
based in a country which is deemed not to have adequate data protection
safeguards in place.
All information you provide to us is stored on our secure servers or on
the secure servers or secure services controlled by third parties on our
behalf. Any payment transactions will be encrypted using SSL technology.
Where we have given you (or where you have chosen) a password which enables
you to access certain parts of our site, you are responsible for keeping
this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not
completely secure. Although we will do our best to protect your personal
information, we cannot guarantee the security of your data transmitted to
our site; any transmission is at your own risk. Once we have received your
information, we will use strict procedures and security features to try to
prevent unauthorised access.
We retain the personal information we collect only if we need it to support
justifiable business requirements or when our lawful purposes for using
the information requires retention. When we no longer require personal
information we or our third party suppliers will securely delete and/or
archive the information. For more information on where and how long your
personal information is stored, and for more information on your rights of
erasure and portability, please contact us at
Security of your information
To help protect the privacy of data and personally identifiable information
you transmit through use of our site and portals, we maintain physical,
technical and administrative safeguards. We update and test our security
technology on an ongoing basis. We restrict access to your personal data to
those employees who need to know that information to provide benefits or
services to you. In addition, we train our employees about the importance
of confidentiality and maintaining the privacy and security of your information.
We commit to taking appropriate disciplinary measures to enforce our
employees' privacy responsibilities.
You may be able to log in to our site using social sign-in services such as
Facebook Connect. These services will authenticate your identity and provide
you the option to share certain personal information with us such as your
name and email address to pre-populate our sign up form. Services like
Facebook Connect give you the option to post information about your
activities on this site to your profile page to share with others within
This site, our newsletters and other communications will from time to time
contain links and/or banners that take you to other websites. We are not
responsible for the reliability of the content or privacy practices of such
Our site may also contain social media features, such as the Facebook Like
button. These features will collect your IP address, which page you are
visiting on our site, and will set a cookie to enable the feature to function
properly. Social media features and widgets are either hosted by a third
party or hosted directly on our site. Your interactions with these features
We may provide you with chat features, instant messaging, message boards,
community forums and/or news groups through the site or otherwise. Please
remember that any information that you disclose in public areas of the site
will become public information, and be accessible to the public. We do not
intend (but reserve the right) to monitor, moderate or screen the contents
of user postings. We bear no responsibility for any such content and you
should be cautious when considering whether to disclose your personal
information in the on the site through public or private forums.
We do not knowingly collect information from children under the age of 16
and the site and any associated apps are not targeted to children under
the age of 16. We encourage parents and guardians to take an active role
in their children’s online activities and interests.
Access to Your Personal Information
You have the right to request access to certain personal data that we hold
about you including any information we have shared to our Les Mills Companies
or third parties and/or processors, subject to certain conditions and limited
exceptions set out in relevant data privacy laws.
If you wish to do so, please email your request to
We will be as open as we can with you but sometimes we might not hold
any personal information about you or may have to withhold personal
information from you. For example, where the information is not personal
information about you, is commercially sensitive, is legally privileged,
relates to the personal information of another person, or it may impact
on the safety or security of our employees or customers to release it.
In these circumstances, we will withhold the information but we'll tell
You must provide us with accurate information. If any of your details change,
please inform us and we will update your personal information in line with
our obligations under the relevant laws.
You have the right to ask us not to use your personal information for
marketing purposes. We will usually inform you (before collecting your data)
if we intend to use your data for such purposes or if we intend to disclose
your information to any third party for such purposes. You can exercise the
right at any time by contacting us at
or by using any other opt-out method that we provide in the communication,
such as an 'unsubscribe' link in emails.
You may also have special rights under data protection legislation in the
European Union, in addition to those rights set out above. If this
legislation applies to you, you may also request information about:
the purpose of the processing; the categories of personal data concerned;
who else outside the Les Mills Companies might have received the data from
us; what the source of the information was (if you didn’t provide it directly to us);
and how long it will be stored. You have a right to:
request that we correct (rectify) the record of your personal data
maintained by us if it is inaccurate or out of date;
request that we erase that data or cease processing it, subject to
ask us not to process your personal information for the legitimate
interests that we have set out above. In certain circumstances we
may not be able to stop using your personal information but, if that
is the case, we'll let you know and tell you why;
receive the personal information that you have provided to us in a
structured, commonly used and machine-readable format, and to transmit
that data to another data controller; and
lodge a complaint with the appropriate data protection authority
if you have concerns about how we processes your personal data.
If you wish to exercise any of the above rights, please your request to
this page and, where appropriate, notified to you by e-mail. Please check
and should be addressed to
Our registered office is at 5022 Campbell Blvd Suite L, Nottingham, Maryland 21236, United States of
provide you with a good experience when you browse the site and also allows
us to improve the site.
A cookie is a small file of letters and numbers that we store on your
browser or the hard drive of your computer. Cookies contain information
that is transferred to your computer's hard drive.
We use the following cookies:
Strictly necessary cookies. These are cookies that are required for
the operation of the site. They include, for example, cookies that
enable you to log into secure areas of the site.
Analytical/performance cookies. They allow us to recognise and
count the number of visitors and to see how visitors move around
the site when they are using it. This helps us to improve the way
the site works, for example, by ensuring that users are finding what
they are looking for easily.
Functionality cookies. These are used to recognise you when you
return to the site. This enables us to personalise our content for
you, greet you by name and remember your preferences (for example,
your choice of language or region).
Targeting cookies. These cookies record your visit to the site,
the pages you have visited and the links you have followed. We will
use this information to make the site and the advertising displayed
on it more relevant to your interests. We may also share this
information with third parties for this purpose.
lodge a complaint with the appropriate data protection authority
if you have concerns about how we processes your personal data.
Some pages of the site and our e-mails will contain small electronic files
known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs)
that typically work in conjunction with cookies to identify our users and
user behaviour over time, for example, to count users who have visited certain
web pages or opened an email and for other related website statistics
(for example, recording the popularity of certain website content and
verifying system and server integrity).
Please note that third parties (including, for example, advertising networks
and providers of external services like web traffic analysis services)
These cookies are likely to be analytical/performance cookies or targeting
cookies. Advertising networks in particular collect information about your
online activities over time and across different websites and use this
information to provide you with interest-based (behavioural) advertising or
other targeted content. If you'd like to opt out of interest based
advertising, please go to the Network Advertising Initiative website
here - http://www.networkadvertising.org/choices/
or the EDAA opt-out program here – http://www.youronlinechoice.eu
or in respect of mobile devices http://www.aboutads.info/appchoices
- please note that we're not responsible for the content of external websites.
You can block cookies by activating the setting on your browser that allows
you to refuse the setting of all or some cookies. However, if you use your
browser settings to block all cookies (including essential cookies) you may
not be able to access all or parts of the site.
If you download an app to receive the services in respect of this site,
we will also (where you agree that we may do so) collect geo-location data
in relation to the device that you are using.
While your browser may also allow you to send a “do not track” signal when
you visit our site, we do not modify our practices in response to the signal.