Les Mills is committed to protecting and respecting your privacy.
and any other policy developed on this website from time to time and notified on any part of the site) sets out
the basis on which any personal information we collect from you, or that you provide to us, will be processed by
Please read the following carefully to understand our practices regarding your personal information and how we
will treat it.
This policy may change from time to time and, if it does, the latest version will be available on our website or
- Les Mills Nordic AB is the data controller of personal information processed through your
use of our website.
- The type of the personal information processed by us includes information that you provide when using
our site or services, technical information about your device, settings and website use, information
that we receive from third parties, such as other website providers, ad networks, social media companies
and health and fitness clubs and, where applicable, information relating to your role as instructor.
- We use your data, amongst other things, to provide you with our site and services or information about
our site and services, tailor our services to you, carry out analysis of our services, provide (or allow
others to provide) targeted ads, comply with any legal or regulatory obligation and (if you are an
instructor) assess your performance and provide information relating to your role.
- We may send you marketing materials relating to our services which you can opt out of at any time.
- We share data with our service providers and other third parties for the performance of our
contractual obligations to you, to provide you with information, for the serving of advertising and
(where relevant) run credit and background checks.
- You have a number of rights that you may exercise in relation to our use of your personal data, and you
may exercise these by contacting us through the communication methods set out in the 'Your rights'
You can find information about us and how we collect, use and store your personal data in each section of this
WHO ARE WE
This website (the “site”) is controlled by Les Mills Nordic AB (“Les Mills”) (“we”,
“us”, “our”) whose registered office is at Biblioteksgatan 29, 114 35 Stockholm, Sweden. We are a wholly owned subsidiary of Les Mills International Limited (“LMI”).
time to time owned by LMI. If you require a full list of entities comprising the Les Mills Companies, please
contact us as described in the “Contact” section below. “Instructor" means any person
authorised to instruct Les Mills programs or who has entered into an instructor agreement (“Instructor
Agreement”) with LMI, the Les Mills Companies or an authorised distributor.
Information we collect from you
We will collect and process the following information about you:
Information you give us
This is information about you that you give us when you browse or use the site, correspond with us by phone, SMS,
email, social media or otherwise. It includes information you provide when:
- you register to use our site;
- subscribe to our service;
- search for a product;
- place an order on our site;
- participate in discussion boards or other social media functions on our site;
- enter a competition;
- when you report a problem with our site.
The information you give us includes your name, address, date of birth, e-mail address and phone number,
financial and credit card information, personal description and photographs, videos, images or comments.
If you are an Instructor, we will collect additional information about you in relation to your role including
details of the classes and clubs you are affiliated with, purchasing history, payment information,
event/training attendance, certification information and hours worked.
Information we collect about you
With regard to each of your visits to our site we will automatically collect the following information:
- technical information, including the IP address used to connect your computer or device to the Internet,
your login information, browser type and version, time zone setting, anonymised location data, browser
plug-in types and versions, operating system and platform;
- information about your visit, including the full URL, clickstream to, through and from our site (including
date and time), pages or products you viewed or searched for, page response times, download errors, length
of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs),
methods used to browse away from the page.
Information we receive from other sources.
Other Les Mills websites: We will receive information about you if you use any of the other
websites operated by Les Mills Companies or the other services the Les Mills Companies provide.
Third parties: We also work closely with third parties (including, for example, business
partners, authorised distributors, health and/or fitness clubs or any other organization that Les Mills has
licensed to conduct Les Mills programs (“Licensed Clubs”), sub-contractors in technical, payment and
delivery services, advertising networks, analytics providers, advertisers, search information providers, credit
reference agencies, third parties that enable sign on functionality and social network integration) and will
receive information about you from them.
Social Media: If you connect with us via certain social media platforms, or you choose to use
features on this site or the websites of other Les Mills Companies that connect to your online profiles or
social media accounts (“Social Media Accounts”), we will collect any information that you permit
through your settings on those Social Media Accounts. For example, if you log in to our site using your Facebook
account and you have allowed Facebook to share your profile information with us, we may collect that
information. Information we receive from your Social Media Accounts will include email address, first and last
name, location (hometown and country), gender, date of birth, likes, interests, number of connections,
occupation, posts or other social activity. The information that your social media platform may provide to us
via your Social Media Account may change from time to time. Please review your Social Media Account privacy
settings to control what information is shared with us.
How your information will be used
We use information held about you in the following ways.
Whenever possible, we anonymise the data so that it cannot be connected to any individual person.
Information you give to us (including through Social Media Accounts)
A. We process data for the following purposes based on our legitimate interests:
- to provide you with information about other goods and services we offer that are similar to those
that you have already purchased or enquired about;
- to ensure that content from our site is presented in the most effective manner for you and for your
- to tailor your experience on the site;
- for data analysis, testing, research, statistical, editorial, feedback and survey purposes;
- to comply with legal and regulatory requirements.
B. We will process data for the following purposes based on our performance of a contract:
- to carry out our obligations arising from any contracts entered into between you and us;
- respond to your queries;
- to provide you with the information, products and services that you request from us;
- to notify you about changes to our service;
- to allow you to share information on our site on third party social media platforms;
C. We will process data for the following purposes based on your consent:
- to provide you with the latest information and offers relating to health and fitness, or allow
authorised third parties to provide information to you about goods and services;
- to sign you up to Reebok One in order to be able to receive a 25% discount if you are a Les Mills
Information we collect about you.
Information we receive from other sources.
We will combine information we receive from other sources with information you give to us and information we
collect about you. We will use this information and the combined information for the purposes set out above
(depending on the types of information we receive)
Disclosure of your information
For some of the purposes for which we use personal data (see above), we will engage a third party. If such third
party needs access to personal data to carry out its task, we will share the data with them, we will ensure that
the third party will only use the data based on our instructions. Such a party is a processor on our behalf and
we remain responsible for your data. We will engage the following processors:
- Companies that provide services to us (including Les Mills Companies), such as vendors, service providers,
and other partners who globally support our business. These third parties provide services such as providing
technical infrastructure services, analyzing how our services are used, measuring the effectiveness of ads
and services, providing customer service, facilitating payments, or conducting academic research and
surveys. These partners must adhere to strict confidentiality obligations in a way that is consistent with
this policy and the agreements we enter into with them;
- Analytics and search engine providers that assist us in the improvement and optimisation of our site. We
want our site and advertising to be as relevant and interesting to you as it can be. With this in mind, we
use all of the information we have about you to show you relevant ads, and in order to be able to optimize
our site. We do not share information that personally identifies you (personally identifiable information is
information like name or email address that can by itself be used to contact you or identifies who you are)
with advertising, measurement or analytics partners unless you give us permission. We may provide these
partners with information about the reach and effectiveness of their advertising without providing
information that personally identifies you, or if we have aggregated the information so that it does not
personally identify you.
Other Third Parties
We will, based either on your explicit consent, or otherwise when we have the right to do so according to
applicable personal data regulations, share your personal information with:
Disclosure under certain circumstances
We will, based either on your explicit consent, or otherwise when we have the right to do so according to
applicable personal data regulations also disclose your personal information to third parties in the following
- In the event that we sell or buy any business or assets, in which case we will disclose your personal
information to the prospective seller or buyer of such business or assets;
- If the Les Mills Company that controls this site or substantially all of its assets are acquired by a third
party, in which case personal information held by it about its customers will be one of the transferred
- If we are under a duty to disclose or share your personal information in order to comply with any legal
and other agreements; or to protect the rights, property, or safety of any Les Mills Company, our customers,
or others. This includes exchanging information with other companies and organisations for the purposes of
fraud protection and credit risk reduction;
- Where you have otherwise consented that we may do so.
Where we store your personal information AND INTERNATIONAL TRANSFERS
Individuals (especially within the European Economic Area, or “EEA”) should be aware that we and
other third party recipients of their personal information, such as the Les Mills Companies or our service
providers will not be located within your jurisdiction or within the EEA. For instance, personal data may be
transferred to New Zealand in connection with the purposes stated above. Steps will be taken to protect your
personal information in that instance consistent with applicable law, for example entering into contractual
clauses which mirror the EC-model clauses where personal data concerning EU citizens is shared with a party
outside the EEA based in a country which is deemed not to have adequate data protection safeguards in place.
All information you provide to us is stored on our secure servers or on the secure servers or secure services
controlled by third parties on our behalf. Any payment transactions will be encrypted using SSL technology.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our
site, you are responsible for keeping this password confidential. We ask you not to share a password with
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our
best to protect your personal information, we cannot guarantee the security of your data transmitted to our
site; any transmission is at your own risk. Once we have received your information, we will use strict
procedures and security features to try to prevent unauthorised access.
We retain the personal information we collect only if we need it to support justifiable business requirements or
when our lawful purposes for using the information requires retention. When we no longer require personal
information we or our third party suppliers will securely delete and/or archive the information. For more
information on where and how long your personal information is stored, and for more information on your rights
of erasure and portability, please see below under “Your Rights”.
Security of your information
To help protect the privacy of data and personally identifiable information you transmit through use of our site
and portals, we maintain physical, technical and administrative safeguards. We update and test our security
technology on an ongoing basis. We restrict access to your personal data to those employees who need to know
that information to provide benefits or services to you. In addition, we train our employees about the
importance of confidentiality and maintaining the privacy and security of your information. We commit to taking
appropriate disciplinary measures to enforce our employees' privacy responsibilities.
You may be able to log in to our site using social sign-in services such as Facebook Connect. These services will
authenticate your identity and provide you the option to share certain personal information with us such as your
name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to
post information about your activities on this site to your profile page to share with others within your
This site, our newsletters and other communications will from time to time contain links and/or banners that take
you to other websites. We are not responsible for the reliability of the content or privacy practices of such
Our site may also contain social media features, such as the Facebook Like button. These features will collect
your IP address, which page you are visiting on our site, and will set a cookie to enable the feature to
function properly. Social media features and widgets are either hosted by a third party or hosted directly on
We may provide you with chat features, instant messaging, message boards, community forums and/or news groups
through the site or otherwise. Please remember that any information that you disclose in public areas of the
site will become public information, and be accessible to the public. We do not intend (but reserve the right)
to monitor, moderate or screen the contents of user postings. We bear no responsibility for any such content and
you should be cautious when considering whether to disclose your personal information in the on the site through
public or private forums.
We do not knowingly collect information from children under the age of 16 and the site and any associated apps
are not targeted to children under the age of 16. We encourage parents and guardians to take an active role in
their children’s online activities and interests.
Access to Your Personal Information
You have the right to request access to certain personal data that we hold about you including any information we
have shared to our Les Mills Companies or third parties and/or processors, subject to certain conditions and
limited exceptions set out in relevant data privacy laws.
If you wish to do so, please email your request to email@example.com.
We will be as open as we can with you but sometimes we might not hold any personal information about you or may
have to withhold personal information from you. For example, where the information is not personal information
about you, is commercially sensitive, is legally privileged, relates to the personal information of another
person, or it may impact on the safety or security of our employees or customers to release it. In these
circumstances, we will withhold the information but we'll tell you why.
You must provide us with accurate information. If any of your details change, please inform us and we will update
your personal information in line with our obligations under the relevant laws.
You have the right to ask us not to use your personal information for marketing purposes. We will usually inform
you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose
your information to any third party for such purposes. You can exercise the right at any time by contacting us
at firstname.lastname@example.org. or by using
any other opt-out method that we provide in the communication, such as an 'unsubscribe' link in emails.
You may also have special rights under data protection legislation in the European Union, in addition to those
rights set out above. If this legislation applies to you, you may also request information about: the purpose of
the processing; the categories of personal data concerned; who else outside the Les Mills Companies might have
received the data from us; what the source of the information was (if you didn’t provide it directly to
us); and how long it will be stored. You have a right to:
- request that we correct (rectify) the record of your personal data maintained by us if it is inaccurate or
out of date;
- request that we erase that data or cease processing it, subject to certain exceptions;
- ask us not to process your personal information for the legitimate interests that we have set out above. In
certain circumstances we may not be able to stop using your personal information but, if that is the case,
we'll let you know and tell you why;
- receive the personal information that you have provided to us in a structured, commonly used and
machine-readable format, and to transmit that data to another data controller; and
- lodge a complaint with the appropriate data protection authority if you have concerns about how we processes
your personal data.
If you wish to exercise your right of erasure, click here. If you wish to exercise any of your other rights, please send a request to email@example.com.
Our address is 1 Alie Street, London, E1 8DE, United Kingdom.
when you browse the site and also allows us to improve the site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer.
Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of the site. They include,
for example, cookies that enable you to log into secure areas of the site.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how
visitors move around the site when they are using it. This helps us to improve the way the site works, for
example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to the site. This enables us to
personalise our content for you, greet you by name and remember your preferences (for example, your choice
of language or region).
- Targeting cookies. These cookies record your visit to the site, the pages you have visited and the links you
have followed. We will use this information to make the site and the advertising displayed on it more
relevant to your interests. We may also share this information with third parties for this purpose.
Some pages of the site and our e-mails will contain small electronic files known as web beacons (also referred to
as clear gifs, pixel tags, and single-pixel gifs) that typically work in conjunction with cookies to identify
our users and user behaviour over time, for example, to count users who have visited certain web pages or opened
an email and for other related website statistics (for example, recording the popularity of certain website
content and verifying system and server integrity).
Please note that third parties (including, for example, advertising networks and providers of external services
cookies are likely to be analytical/performance cookies or targeting cookies. Advertising networks in particular
collect information about your online activities over time and across different websites and use this
information to provide you with interest-based (behavioural) advertising or other targeted content. If you'd
like to opt out of interest based advertising, please go to the Network Advertising Initiative website here - http://www.networkadvertising.org/choices/ or the
EDAA opt-out program here – http://www.youronlinechoice.eu or
in respect of mobile devices http://www.aboutads.info/appchoices - please note that
we're not responsible for the content of external websites.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or
some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you
may not be able to access all or parts of the site.
If you download an app to receive the services in respect of this site, we will also (where you agree that we may
do so) collect geo-location data in relation to the device that you are using.
While your browser may also allow you to send a “do not track” signal when you visit our site, we do